Why Are We Increasing Our Theme Prices?

We believe in being transparent with our customers, so we’d like to explain why the prices of our themes are increasing on Envato.

 

Recent Changes to Marketplace Revenue Sharing

As many of our customers know, Envato recently changed its author fee structure. As a result, for many sales, authors now receive only around 50% of the sale price before additional fees and costs are considered.

Creating and maintaining premium WordPress themes involves much more than the initial development. Every sale helps fund:

• Regular theme updates
• Compatibility with new WordPress versions
• Bug fixes and security improvements
• New features and enhancements
• Customer support
• Documentation and tutorials
• Server and infrastructure costs

With the reduced percentage received from each sale, the previous pricing is no longer sustainable if we want to continue delivering the quality and support our customers expect.

 

Why We Continue Investing in Our Products

Our themes are not one-time projects. They are actively maintained products that require continuous development and support.

Over the years, we have invested thousands of hours improving our themes, responding to customer feedback, fixing issues, and ensuring compatibility with the evolving WordPress ecosystem.

The price adjustment allows us to continue making these investments and providing long-term value to our customers.

 

A Better Alternative: Purchase Directly From Us

Many customers may not realize that our themes are also available directly through our website.

When you purchase directly from us:

• You often get a better price than marketplace pricing
• More of your purchase supports the people who actually build and maintain the products
• You receive the same commitment to quality, updates, and support
• You help us continue developing new features and improvements

As a thank you for supporting us directly, you can use the coupon code: WELCOME15 to receive 15% off your first purchase.

 

Browse Our Themes

If you’re looking for a premium WordPress theme, visit our collection here

 

Thank You

We sincerely appreciate every customer who has supported us over the years, whether through Envato or directly through our website.

Your support allows us to continue creating high-quality themes, providing reliable support, and improving our products for years to come.